Last updated: July 2026
Your data belongs to you. Under UK GDPR you have the right to erasure — and we've made exercising it as simple as we can.
You can ask us to delete the personal data we hold about you at any time, without giving a reason. When you delete your account we erase your profile, your login details, your messages, your saved favourites, and any goals or dietary information you shared with us. Deletion is permanent — we cannot restore an account once it is gone.
Have an account? Sign inand use the account deletion section in your dashboard settings — it's self-service and immediate. If you can't sign in, or you want us to handle it for you, send us a privacy request instead and we'll verify your identity by email.
The right to erasure has a small number of legal exceptions, and we want to be honest about the one that applies here.
Appointment and financial records are anonymised, not deleted, and retained for up to 8 years. Your name, email address and other identifiers are removed from these records, so they can no longer be linked to you — but the fact that an appointment took place, its date, its price and its payment status are kept. We do this because:
Everything else — profile, messages, favourites, preferences, consent records — is deleted when your account is.
If you think we have not handled your request properly, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. Our full data practices are described in the privacy policy.