A foodfacts.org project
We got tired of nutrition nonsense winning
foodfacts.org is a non-profit fighting food misinformation. CONNECT is our answer to the question we kept being asked: “Okay, but who can I actually trust?”
Why CONNECT exists
Anyone can call themselves a “nutritionist”
Here's the loophole: in the UK, “dietitian” is a legally protected title — you can't use it without HCPC registration, a degree and regulated practice. But “nutritionist”, on its own, is not protected. Anyone can print it on a business card after a weekend course, or no course at all.
That asymmetry is how unqualified advice reaches millions while genuinely qualified professionals get lost in the noise. So we built the filter ourselves: CONNECT only lists HCPC-registered dietitians and AfN-registered nutritionists (UKVRN), and we check every registration against the public register before a profile goes live.
No blue-tick-for-cash. No sponsored gurus. If someone is on CONNECT, they're regulated or registered — full stop.
“Dietitian” — protected
A legally protected title. HCPC-regulated, degree-qualified, accountable to a statutory regulator with real sanctions.
“Registered Nutritionist” — protected
AfN registration (UKVRN) requires accredited degree-level training and a code of ethics. Also register-checked on CONNECT.
“Nutritionist” alone — anyone
No qualification needed, no register, no accountability. This is the gap CONNECT closes for you.
How we work
The ethos behind everything we build
Evidence first
Peer-reviewed science over trends, always. If the evidence changes, so do we — that's the whole point of evidence.
Zero diet culture
No guilt, no 'clean' foods, no before-and-after photos. Food should add to your life, and good support meets you where you are.
Mission over margin
We're a non-profit. Platform commission funds foodfacts.org's free education and myth-busting work — not shareholders.
Questions, feedback or press?
We're a small team and we read everything. You can also find our wider work at foodfacts.org.
Looking for an expert? Browse the directory — or if you're a practitioner, join it.
Run by a non-profit
Every booking funds the fight against food misinformation
CONNECT is run by foodfacts.org, a non-profit calling out nutrition nonsense wherever it spreads. There are no shareholders and no ads — our commission goes straight back into free, evidence-based food education for everyone.
Myth-busting, funded
Our 10% commission pays for public campaigns that debunk viral nutrition myths.
No shareholders
Any surplus goes back into foodfacts.org's charitable work — never into dividends.
Evidence first
Everything we publish and everyone we list is grounded in regulated, peer-reviewed science.