A foodfacts.org project
We got tired of nutrition nonsense winning
foodfacts.org is a non-profit fighting food misinformation. CONNECT is our answer to the question we kept being asked: “Okay, but who can I actually trust?”
Why CONNECT exists
Anyone can call themselves a “nutritionist”
Here's the loophole: in the UK, “dietitian” is a legally protected title — you can't use it without HCPC registration, a degree and regulated practice, and Ireland regulates it the same way through CORU. But “nutritionist”, on its own, is not protected. Anyone can print it on a business card after a weekend course, or no course at all.
That asymmetry is how unqualified advice reaches millions while genuinely qualified professionals get lost in the noise. So we built the filter ourselves: CONNECT only lists dietitians registered with the HCPC or CORU and AfN-registered nutritionists (UKVRN), across the UK and the island of Ireland — and we check every registration against the public register before a profile goes live.
No blue-tick-for-cash. No sponsored gurus. If someone is on CONNECT, they're regulated or registered — full stop.
Read our guide to what each title means in the UK and Ireland.
“Dietitian” — protected
A legally protected title. HCPC-regulated in the UK and CORU-regulated in Ireland — degree-qualified, accountable to a statutory regulator with real sanctions.
“Registered Nutritionist” — on a register
Listed on the Association for Nutrition's voluntary UK Voluntary Register of Nutritionists (UKVRN), which requires degree-level nutrition science knowledge and a code of ethics. Two grades: Registered Nutritionist (RNutr) and Registered Associate Nutritionist (ANutr). Also register-checked on CONNECT.
“Nutritionist” alone — anyone
No qualification needed, no register, no accountability. This is the gap CONNECT closes for you.
How we work
The ethos behind everything we build
Evidence first
Peer-reviewed science over trends, always. If the evidence changes, so do we — that's the whole point of evidence.
Zero diet culture
No guilt, no 'clean' foods, no before-and-after photos. Food should add to your life, and good support meets you where you are.
Mission over margin
We're a non-profit. Platform commission funds foodfacts.org's free education and myth-busting work — not shareholders.
Who we are
The people behind CONNECT
Our clinical and nutrition science leads are registered professionals. You can check their registrations on the official registers.
Aenya Greene
Clinical Lead, CONNECT’s lead dietitian
- Registration:
- Registered Dietitian, HCPC registration number DT032237
See Aenya Greene’s entry on the HCPC register (opens in a new tab)
TJ Waterfall
Director of Nutrition Science
- Registration:
- Registered Nutritionist (RNutr) on the Association for Nutrition’s UK Voluntary Register of Nutritionists, registration number 11187
Search the AfN register for number 11187 (opens in a new tab)
foodfacts.org’s founders and leadership
foodfacts.org was co-founded in early 2024 by Robbie Lockie, Isabelle Sadler and Dr Elise Hutchinson. Robbie Lockie is foodfacts.org’s CEO.
foodfacts.org is governed by its board of trustees (opens in a new tab). You can also meet the wider foodfacts.org team (opens in a new tab).
Who’s responsible for CONNECT
FoodFacts CONNECT is run by FOODFACTS.ORG, a non-profit company limited by guarantee, registered in England and Wales (company number 15414442 (opens in a new tab)). Registered office: Loughborough Technology Centre, Unit 29, Epinal Way, Loughborough LE11 3GE.
How we hold ourselves to account
We’ve written down how we verify practitioners, how reviews work, how we make money and order search results and what to do if you need to raise a concern. Read them all on our trust and standards page.
Questions, feedback or press?
We're a small team and we read everything. You can also find our wider work at foodfacts.org.
Looking for an expert? Browse the directory — or if you're a practitioner, join it.
Run by a non-profit
Every booking funds the fight against food misinformation
CONNECT is run by foodfacts.org, a non-profit calling out nutrition nonsense wherever it spreads. There are no shareholders and no ads — our commission goes straight back into free, evidence-based food education for everyone.
Myth-busting, funded
Our 10% commission pays for public campaigns that debunk viral nutrition myths.
No shareholders
Any surplus goes back into foodfacts.org's charitable work — never into dividends.
Evidence first
Everything we publish and everyone we list is grounded in peer-reviewed science.